This article is over 3 months old
Styles says he hopes his Ginger Base label ‘affirms women as loving, kind and wonderful people’
Harry Styles has launched a gender-neutral beauty line called Ginger Base that is aimed at teenagers and young women.
Styles is the first openly gay man to launch a makeup line in the UK, and said in a statement: “I had never created a product for women, so I set out to create something, from scratch, that people could be proud of.
“I love makeup and making women feel beautiful is my main motivation.”
Styles describes Ginger Base as a “multisensory experience” which he hopes can “affirm women as loving, kind and wonderful people”.
Styles, 26, has previously revealed that he only started using makeup as a teenager. At 14 he wanted to be a sex symbol but he was “horrified” to discover that he was far from it.
He said: “I wouldn’t be who I am if it wasn’t for makeup.”
He added: “I feel like a lot of the time girls don’t feel confident enough to wear makeup because it doesn’t fit into what they think is the appropriate way to look. I don’t think that’s okay.
“I think that’s completely the opposite of what women should strive to be. I’m not vain, I’m insecure. And when people tell me how beautiful I am I get really uncomfortable with it. I always feel slightly shamed.
“As a girl, I didn’t feel like I was allowed to wear lipstick or mascara or even a little bit of blush. If you didn’t have that, you were deemed to be insecure or not sexy.”
Styles is set to release his first solo perfume in 2019, and is now fronting the new Wonder Woman film.